Your Future - And Your Business' Future

You lead a solid and good mid-size business – at Crystalliq Pathways, we help business owners clarify their options and develop a strategic plan for the future. Whether the goal is a sale, incremental investment, succession, or scaled growth, we help you define what’s possible, create a plan to get there, and then guide you every step of the way.

We Get What it Feels Like

At Crystalliq Pathways, we are business owners and founders who have experienced the challenges, excitement and rewards of owning a business – but also know that feeling of questioning whether you own the business, or whether the business owns you.

We put you back in control.

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Explore Our Tailored Consulting Services

At Crystalliq Pathways, we help business owners clarify their options to achieve their long-term goals. Our expertise in strategic planning, sales and marketing optimisation, and exit planning ensures that your business is aligned with your vision.

A consultant working with a client over a strategic plan on a conference table, discussing business growth strategies.
Strategic Business Planning
Align your business plan with your personal goals—whether you’re growing, stepping back, or selling—so every move supports your future. We help you develop a plan for growth, sale, or succession, that is aligned with your own long-term goals.



A business owner reviewing valuation reports with a consultant, planning for a smooth business transition.
Exit and Options Planning
Build flexibility into the future. Plan for sale, investment, or succession—beyond numbers, toward your real-life outcome. Crystalliq helps you prepare the plan, working with you to focus on what is truly important - and that is often more than just the numbers.


A team reviewing marketing analytics and sales funnels on a digital screen, optimizing sales and marketing strategies.
Sales & Marketing AI
Modernise how you win and keep customers. Leverage AI to drive more revenue, reduce costs, and outpace your competition—fast. A great Sales and Marketing Engine is the difference between being profitable and growing, and discounted margins and customer churn - and Crystalliq can help build it.

Our Consulting Process

Discovery & Analysis

We begin by understanding your business, its challenges, and your goals. This involves in-depth analysis of your current operations and market position.

Strategy Development

Based on our findings, we develop a tailored strategy to address your specific needs and achieve your desired outcomes. This includes clear set of actionable steps.

Implementation & Growth

We work closely with you to implement the strategy, providing ongoing support and guidance. Our focus is on aligning the business and its potential to your long-term plan.

Get in Touch

Contact Crystalliq Pathways

Reach out to us to discuss how we can help you create future options for your business and align your growth strategies.

Email Us

For inquiries and consultations, email us at info@crystalliqpathways.com

Call Us

Speak directly with Jonathan at 0419 619 935 or Terry Crawford-Smith on 0428 577 393 for personalised advice and support.

Contact Form

Fill out our contact form. You can also Book a Call here as well.

Frequently Asked Questions

Find answers to common questions about our consulting services, approach, and how we help business owners achieve their long-term goals.

We work closely with Founders and Owners to help them prepare their business for a future exit, succession or investment.

Our process depends on you and your business but generally involves a Discovery phase, Planning (usually involving several sessions and/or workshops), and then implementation and reporting. Ongoing KPIs are set and monitored.

We work with you at every step of the way to achieve the outcome you want. However, we are not Business Brokers (who are generally not the right choice for high value sales), nor are we Investment Bankers (who often struggle to add value for mid-size businesses). We work for you as the owner, with your outcome as our only objective and will be involved as long as we can materially contribute.

While we focus on mid-size businesses across various sectors, our expertise in business sales and exits, sales and marketing systems and strategic growth applies broadly to many industries. We particularly focus on businesses who need new and more customers to drive growth such as hardware sales (solar, IT, electronics or technology), high value services (marketing, software development, contractor and trade services) and other generic services.